Learning about app store optimization? 16 tips to improve your app store optimization strategy.



ASO is a process by which you can improve the visibility and ranking of your app in an app store. This, in turn, will lead to more downloads of your app.

There are several things you can do to optimize your app for the App Store and Google Play Store. First, make sure your app's title and keywords are relevant and accurately reflect what your app does. Also, make sure your app description is clear and concise, and that the screenshots and videos you upload highlight the best features of your app.

Finally, make sure to regularly update your app with new content and features. This will keep users interested and improve your ranking in the app store.

If you follow these tips, you will see an improvement in your app's visibility and downloads. App store optimization is a powerful tool that can help you increase the success of your app.




How do you make a mobile application emerge from this mass in order to capture a percentage, even if it's a paltry one, of these 2.07 billion application downloads across all stores?

The app store optimization (ASO) has a more than interesting role to play for that!

Here are some tips

First, you need to make sure that your app is visible in the store using keywords that potential users are likely to search for. This will help your app appear in search results.

Secondly, you need to have a well-designed icon and screenshots that will catch people's attention and encourage them to search


What is App Store Optimization and how does it work?




1. App store optimization is the process of optimizing a mobile application to rank higher in app stores.

2. This is done by targeting relevant keywords and using effective marketing strategies.

3. Placing an app high in the app store ranking can lead to more downloads and a better user experience.

4. App Store optimization is important for any company that wants to succeed in the mobile market.

5. There are a number of factors that go into achieving high rankings in the app stores, but keyword optimization and marketing are two of the most important.

6. If you want to improve your chances of getting a good ranking in the app stores, it is important to optimize keywords and marketing


3 things to do before getting into ASO




Here's a checklist of 8 things you can do to make your app more successful on the Apple and Google stores:




1. Check the title of your application and make sure it is clear and concise.

2. Make sure your application description is keyword rich and informative.

3. Use high quality screenshots to present your application.

4. Use a catchy and descriptive application icon.

5. Experiment with different keywords to find the right ones for your application.

6. Localize your application for different markets.

7. Promote your app through social media and other channels.

8. Monitor your application's ranking and adjust your strategy accordingly.

By following these tips, you can improve your app's organic ranking and get better visibility on app stores.


1. Research your most popular keywords and focus on them




When it comes to app store optimization (ASO), it's best to focus on a few important keywords. This will help you rank higher in search results and attract more users. Start by listing terms related to your app's functionality, then use a keyword analysis tool to select the most popular ones. Keep in mind that what you think is popular may not be, so it's important to use store information and data whenever possible. This will help you make the best decisions for your application. Thanks for reading!


3. Compare yourself to others and see how you stack up.




When identifying the keywords you want to optimize, be sure to look at the apps that are currently ranking well for those keywords. In order to improve your rankings, you will need to beat the apps that are currently ranking well. You can look at ratings and reviews to get an idea of what people are looking for. In addition to keywords, Stores uses downloads, ratings and rankings to rank apps for a specific keyword. Track the apps you want to beat based on their downloads, reviews and rankings. This will help you determine what to do to improve your rankings. Thanks for your time!

When you identify the keywords you want to




When it comes to app store optimization (ASO), it's important to focus on keywords that are within reach. This means that your app's performance should be reasonably close to the benchmark before you start optimizing for more competitive keywords. If your app is not yet close to the benchmark, it is best to focus on less competitive keywords first. Once your application's performance improves, you can go back and optimize for those more competitive keywords.


3. Use keywords in the app name to help users find your app more easily.




Both Apple and Google place a lot of importance on the keywords that appear in the app name in determining an app's organic ranking. That's why it's important to include your most important keywords in your app name. The most common way to do this is to include your brand name and then a short string of words that includes your most important keywords. It's good to know: where you place your keywords in the name also has an impact on your ranking. If you can, try to incorporate the keywords as close to the beginning of the name as possible. Thanks for reading!




There are several things to keep in mind when naming your app. First, make sure your app name is easy to remember and unique. You also want to make sure that your brand is easily recognizable, so that people know what they are downloading. However, you don't want your brand to overshadow the app itself, so try to swap the position of the keywords and the brand. You can run an A/B test to see which is more effective. Keep these things in mind and you'll be sure to choose a great name for your app!


5. In the subtitle/short description of the application, include keywords.




The subtitle and short description of the application should focus on the most important keywords to improve the ranking of the application. It is important not to "stuff" these fields with words, as this could weaken the impact of the main keywords.


5. Improve the relevance of your keywords (Apple)




Apple allows you to specify the keywords for which your application should be ranked. The list is limited to 100 characters, so do your best to use every character. Use single words separated by a comma and eliminate all spaces. Do not enter full search terms, spaces, or the name or category of your application.

This can help potential customers find your app more easily, and improve your ranking in the App Store search results.




7. Insert keywords in the body of your application (Google Play)




The Google Play app store uses the information in the long description of an app to determine its ranking. This means you should use your keywords strategically in this section to improve your app's visibility. Try to include them at least five times for best results.

Make sure your app is visible in the Google Play Store by using keywords strategically in your long description. Try to include them at least five times for best results. This will improve your rankings and increase the chances that users will find and download your app.


Seven. Actively seek out other reviews.




The number of times your application has been rated is a direct indicator of its ranking in search results. That's why it's important to ask your users to rate your app regularly. Both Apple and Google offer ways to do this, and apps that take advantage of this get better ratings and continued growth. Thanks for taking the time to rate this app!


9. Keep track of your progress and the status of your options.




A very important part of ASO is tracking your performance and positions. Whether you're not doing much to optimize things or you're making regular changes, it's essential to know how your application (and your optimizations) are performing.

By monitoring your rankings, you will be able to determine what is working and what is not. Position tracking tools like Monitorank allow you to track your positions on the Google Play, for example. This is valuable information to know to continue to improve your ASO efforts.




Here are the five most important elements that influence in-store app placement.




There are many positioning factors that influence an app's rank in an app store. The number of downloads is one of the most important, as it indicates that people are interested in the app. Other important factors are the number of ratings and reviews, as well as the overall rating. Optimizing these factors can help improve the ranking and visibility of an app.

2- The number of ratings and reviews: a high number of positive ratings generally indicates that users like your application, which leads to a higher ranking

3- The overall score: a high score




There are certain elements that can help your app rank higher in search results when users search for specific apps. One is the name of your app - if it contains the word "Analytics", it will naturally be more likely to rank in search results when a user searches for "Google Analytics" for example. Another factor is your app's average rating and the number of reviews it has received - the higher an app's rating and number of reviews, the more likely it is to move up in the rankings and appear in search results. Finally, retention and level of engagement with an app are also important factors. The more users use an app, the more likely it is to appear in search results.

All of these factors are important to consider when optimizing your app for search engine ranking. By considering your app's name, ranking, reviews, engagement and retention, you can increase your chances of appearing higher in search results and reaching your target audience.




The app description and keywords used are important for App Store optimization. Be sure to do a keyword analysis with Google Keyword Planner to identify what is most searched for on Google, and use those keywords in your app description. Also be sure to rephrase the brief content in paragraph form.

In addition, here are some excellent slides by Virginie Clève on the subject, which are still relevant today

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3 key distinctions between Apple App Store Optimization (ASO) and Google Play Store Optimization (ASO).




There are a few key differences between the Play Store and App Store OSA. First of all, the minimum price of apps on the App Store is higher, which can make it more difficult to discover. Also, the App Store review time is shorter, so it's important to submit your app for review as soon as it's ready. Finally, there are some key differences in the ranking algorithms between the two platforms. The App Store algorithm takes into account things like download speed and user engagement, while the Play Store algorithm takes into account factors like app installs and uninstalls.

And there you have it! Some key differences between ASO on the Play Store and the App Store


Here are some of the most frequently asked questions about OSAs:




What are the key differences between app store search optimization (ASO) marketing and regular ASO?




ASO is the process of optimizing a mobile app for visibility and traffic in an app store. This can be done by optimizing the title, description, keywords and screenshots of the app. ASO marketing is about using these techniques to improve a mobile app's ranking in an app store's search results.

ASO is a relatively new field, and there is still much debate about the best way to proceed. However, there are some general principles that most experts agree on.

1. The first step is keyword research. You need to find out what keywords your target audience uses when they search for


How much does ASO cost?




The price of an ASO service varies considerably from one provider to another. The price of an ASO service varies greatly from provider to provider, with agencies generally charging more than specialized freelancers. Another criterion that significantly influences the price is the level of competition of the niche your application is in; the more competitive it is, the more expensive it will be, and vice versa. Finally, the price will also be different if you have never worked on the SEO of your application (compared to an application that already has a history). On average, the cost of ASO services will be higher for new apps than for apps that have already been marketed and ranked.


The price of an ASO service can vary greatly depending on the provider. However, there are some general trends that can help you predict how much you're likely to spend. In general, agencies charge more than specialized freelancers. The level of competition in your niche also plays a role in pricing; the more competition, the higher the price.




Before choosing your provider, it is important to make sure they offer a free pre-audit. If they do not, it may be worth looking elsewhere, as they may not be serious about their services.

Also, don't forget to ask about the provider's experience and success rate. This will give you a good idea of their ability to help you improve your online visibility and achieve your goals.


What are the most important tools to track and optimize your App Store optimization?




There are many tools that can help with App Store Optimization (ASO), such as those that focus on search engine optimization (SEO). While there are many tools available, here are some of our favorites:

Keyword research tools, such as the Google AdWords Keyword Planner and the Sensor Tower tool

Apple's App Store Connect, which provides information about the performance of your application in the App Store

the 1SE application, which records users' interactions with your application and provides information about what they like and dislike

Each of these tools can provide useful information that can help you improve your app's ranking in App Store search results and, as a result, increase its visibility and downloads.

Paid tools may also offer features that free tools do not, such as more detailed keyword data or support for multiple languages. However, it is important to


The benefits of ASO in an infographic




3 ways to get help from ASO experts.




There are a number of reasons why you may want to outsource or insource ASO. For the outsourcing part, there are a number of different options

Among the many agencies present on the market, some SEO agencies have a dedicated offer for App Store Optimization (for iOS and Android applications) and most of them will offer you a free pre-audit, so it won't cost you much to study this option

If you want to hire a freelancer instead, a simple search on "app store optimization consultant" in your search engine will give you the opportunity to find one.

Before making a decision, consider what is important to you and your business - cost, time commitment and results are all considerations. Choose the option that will work best for you within these constraints




1. If you want to invest in ASO for the long term, it makes sense to hire an SEO specialist who has experience in app store optimization.

2. Better yet, if you haven't already done so, hire an SEO who has worked specifically on ASO.

3. This way, your app store optimization efforts will be more effective and lead to better results.