Discover the ultimate secret to making an incredible Instagram sweepstakes now!

If you are a business, brand or influencer, organizing a sweepstakes on Instagram can increase your visibility on this social network. But how to do it? In this article, we will give you the tools you need to choose an application suitable for your draw.

The draw for a competition

The draw for an Instagram competition allows you to strengthen the engagement of your audience. This type of post asks participants to interact with it, by liking, commenting and sharing. So you can gain new followers and get more interactions on your Instagram account.

The different tools for organizing a draw on Instagram

To organize a sweepstakes on Instagram, there are several tools that can help you make your contest fair to participants. Here are the three best apps we recommend:

Woobox

Woobox is a very well-known tool for organizing sweepstakes. You can create your competition directly on the app, collect participant data and then interact with the winner or winners. The tool also allows you to create filters to automatically eliminate participants who do not meet the conditions of access to the draw. It offers a free version ideal for small communities, limited to 100 participants.

Random Picker

Random Picker is a simple and free tool that allows you to choose one or more winners from the comments on an Instagram post. All you need to do is enter the post URL and the app does the rest. This tool takes into account duplicates to guarantee the fairness of the competition. However, draws are not saved.

Osortoo

Osortoo is a limited tool in its free version, but it can be interesting if you regularly organize contests on Instagram. Its advantage is that it allows you to group together the entries in a competition published on Instagram, Facebook and even YouTube!

How to organize a successful raffle on Instagram

Here are some steps to follow to organize a successful Instagram sweepstakes:

1. Choose a relevant theme and dates (Christmas, Halloween, birthday, season, etc.).


2. Define rules for your Instagram contest (how to have your chances of being the winner, follow the account, tag, comment, share, etc.).


3. Choose a gift or gifts to win.


4. Specify whether there is a single winner or multiple winners.


5. Promote your contest (via a paid promotion tool or directly with your Instagram community).


6. Choose your draw tool.

Mistakes to avoid

To make your Instagram contest popular, here are some mistakes to avoid:

1. The competition registration form is prohibitive, the procedure is too long. Prioritize comments or likes on Instagram.


2. Set simple rules for participating. If it’s too complicated, people won’t understand how to become the future winner.


3. Don’t put too many rules, even if they are simple. It would take too long for your subscribers to register for your contest.


4. Offer a competition tailored to your content. If you are a brand that sells shoes, offering to win coffee would not be suitable.

Now that you have all the necessary tools, it’s up to you! All you have to do is follow our advice and your Instagram contest will be successful.