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LinkedIn is a professional social network that promotes collaboration between users and businesses. To stand out on this platform, it is essential to create an original and authentic banner. The LinkedIn banner is a cover photo that must be carefully designed, as it plays an important role in attracting collaborators or professional partners. Here are some tips for optimizing the creation of your LinkedIn banner. To ensure good visibility of your banner, it is recommended to respect the dimensions of 1584×396 pixels. If you do not respect this size, your image may be pixelated and detract from the appearance of your LinkedIn profile. Canva offers free templates to create a personalized professional banner. You can test different designs with colors and text, then view the final result before uploading it to your LinkedIn profile. Canva also offers paid templates for a more sophisticated visual identity. In addition to traditional cover images, you can add your company logo to your banner to boost your credibility. However, make sure that the size of the logo is adapted to that of the banner, to avoid it taking up too much space. A tagline can help visitors to your LinkedIn profile understand who you are and what services you offer. It can also help your business stand out from the competition, as long as it is short, clear and in line with your professional experience. For a harmonious LinkedIn banner, choose sober colors that match your profile photo and your cover image. Avoid too bright colors or excessive blending, as this can have a negative effect on your page visitors. If you are not comfortable with creating your banner on LinkedIn, you have the option of calling on a design and graphics professional. This specialist will be able to design original and impactful visuals for your professional profile. It is important to note that this option has a cost, generally between 35 euros and 75 euros per hour, depending on the experience and location of the professional.LinkedIn: the importance of the professional banner
Steps to Create a Professional LinkedIn Banner
Adapt banner size to page
Use tools like Canva
Add a relevant logo
Incorporate a slogan
Standardize the color scheme
Call on a professional for your LinkedIn banner
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