Discover the secret of real Instagrams: How do they really work?

In the context of the rise of social networks, Instagram offers a feature called “reals” allowing its users to share videos in a fun and entertaining way with their subscribers. Find out how to use this feature and maximize the visibility of your content.

What is real on Instagram?

A real is a feature inspired by Tiktok which allows you to broadcast videos and clips on your Instagram profile, to your subscribers, to your friends or to the entire community. Publishing real stories allows you to develop your popularity on the platform, offer a different communication format to your subscribers and attract a wider audience in the Instagram community. Reals can be used to share trends, content and clips that reflect the image we want to give to other users.

Unlike stories, real ones are longer in their content and have permanent availability. The Instagram algorithm distributes reals based on the user’s activity and their previous interactions with the creator of the real.

How to create a real story on Instagram?

Here are the steps to follow to create a real one on Instagram:

• Tap the “+” tab at the bottom left of your Instagram camera screen.


• Choose a prepared video or record one directly. The maximum duration of a real is 90 seconds. You can use a timer and countdown to record your videos hands-free.


• Add music from Instagram’s featured songs or use your own original audio.


• Personalize your reality by adding visual effects, stickers and hashtags.


• Include text or an icon that references your Instagram profile or a current trend.


• Use the “speed” tool to change the speed of certain parts of your video.


• Once your real one is ready, press the “publish” button.

You also have the possibility to share your real ones on other social networks such as Facebook, maintaining the same audience parameters as for Instagram (public or private profile).

In conclusion

Follow our tips to create attractive reals and grow your popularity on Instagram. Reals are a great way to retain your followers, expand your network in the Instagram community and generate a successful audience.