In a constantly evolving economic context, adopting discount pricing strategies can prove to be an effective lever to boost your sales. This article explores different discount and promotion techniques that adapt to consumer expectations and maximize revenue without altering the perception of your brand. Youâll discover how choosing between promo codes and automatic discounts, as well as using loyalty programs, can impact your bottom line in 2025.
Importance of Discount Pricing
Since Coca-Cola introduced the first coupon in 1887, discounts encouraged consumers to make a purchase by activating the oxytocin hormone. This marketing technique reduces the cart abandonment rate and attracts new customers. However, it is crucial to choose the right type of discount depending on the context to avoid the devaluation of your brand.
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Popular Discount Strategies
Buy One, Get One Free (BOGO) Offer
The BOGO strategy continues to appeal in 2025 because of its flexibility. Brands use it to retain their customers through multi-product offers or loyalty programs. By tracking promotion performance, you will be able to identify which strategies perform best.
Free Gifts with Purchase
Offer gifts Surprises during purchases, such as goodies or complementary accessories, reinforce loyalty. This approach allows you to personalize the customer experience and let them choose their favorite gift.
Discount for New Customers
Attracting new buyers often requires an initial financial effort. By offering a discount reserved for first purchases, you ensure that you capture the attention of visitors as soon as they visit your site.
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Auto Discount Tools vs Promo Codes
Promo Codes
Offer promotional codes allows you to target certain customer segments and make the experience more exclusive. However, they can also add friction to purchasing if consumers have difficulty entering codes.
Discount Automatics
Discounts that apply automatically simplify the purchasing journey. These discounts can be in the form of percentages or fixed amounts that appear directly during checkout, thus helping to increase the conversion rate.
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Integration of Advanced Features
Use sophisticated features such as Discount Functions allows you to integrate complex discount scenarios, aligned with loyalty programs or based on personalized attributes.
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Considerations for Establishing a Discount Strategy
Global vs. Targeted Discounts
A storewide discount may be perceived less attractive than targeted discounts on specific collections. For example, favor personalized offers on flagship products to focus your strategy.
Duration of Discounts
The duration of a promotion is crucial. A well-defined schedule can encourage impulse purchases and prevent customers from expecting discounts unexpectedly. Experiment over time to find the best format suited to your offers.
How to Communicate Discounts
Whether you opt for a monetary or percentage reduction, present the offer clearly and tailored to your audience. Effective communication of promotions encourages more conversion, in particular thanks to discounts displayed directly on the price.
To maximize your sales, find out how open an online store by following a few key steps.