Discover Nicki Minaj’s false nail brand: a dive into her iconic style during the pop-up in New York!

Nicki Minaj, the undethroned queen of rap style and bold fashion, has just launched her own line of false nails, Pink Friday Nails. In collaboration with Shopify, she gave us an immersive experience at a pop-up in New York, revealing her unique style. Explore with us how this range of false nails captures the essence of Nicki Minaj, with inspired designs, inclusive sizing, and an eye for quality, all in a captivating event setting.

A launch that celebrates the style icon: Nicki Minaj

Since the March launch of Pink Friday Nails, Nicki Minaj has once again demonstrated her dazzling influence in the beauty industry. The pop-up in New York, in partnership with Shopify, aimed not only to present these magnificent false nails but also to offer fans a direct dive into the creative and colorful world of the rapper.

Immersive dive into the heart of the exclusive pop-up in New York

The pop-up took place from October 11 to 13, offering attendees a unique chance to experience nail art through live demonstrations, interactive sessions and the chance to preview the latest creations from Pink Friday Nails. The atmosphere was both dynamic and artistic, a true reflection of Nicki Minaj’s signature energy.

The essential role of artistic director Yvett G

Yvett G, Nicki’s personal manicurist and contributor at Pink Friday Nails, revealed that most of the inspiration came directly from the artist herself. Yvett works closely with Nicki, allowing her some creative freedom while respecting Nicki’s visions and aesthetic, which are seamlessly integrated into the range.

The at-home manicure revolution

With the rise of the DIY trend and especially during the pandemic, Pink Friday Nails has stood out by offering press-on nails in inclusive sizes for hassle-free at-home manicures. Nicki Minaj has been vocal about the need for a wide range of sizes, based on her own experiences of struggling to find nails that fit her small nail beds.

Bold and varied designs for all tastes

Pink Friday Nails is no exception to today’s trends with hot styles like cat eye nails, metallic nails, French manicures and other alluring embellishments. Each design is available in lengths ranging from small to extra long, accommodating various aesthetic preferences and lifestyles.

The bright future of Pink Friday Nails

A bright future seems to be in store for Pink Friday Nails. Yvett G highlights a desire to build brand presence through retail channels and other immersive events. The exceptional nail quality and penetrating designs aim to appeal to an even wider audience, cementing Nicki Minaj’s mark in the world of beauty.